Our Strategy
Delivering Growth Through Market-Leading Audience Services.
Marketers looking to conduct effective, efficient, targeted campaigns for their brands typically face a range of challenges. These can include navigating available data sources; leveraging first-party data in a privacy-safe manner; overcoming discontinuities between planning and buying audiences; distributing and orchestrating custom audience segments across multiple media platforms.
KINESSO offers market-leading audience identity, insight and addressability services. Backed by Acxiom, we manage and mobilise deep datasets that enable us to access unrivalled intelligence about consumers – and to put that intelligence to work to boost client outcomes.
Unlocking value through the smart deployment of audience data.
We harness the full power of Acxiom and their partners to effect business results for our clients. At the heart of our offering is an identity graph and curated audience dataset that powers our group marketing data platform, InterACT.
Our services combine award-winning proprietary data, best-in-class third-party data, and proprietary technology. By deploying these components, we unlock value for our clients in new ways – from helping advertisers to realise the value of their own data assets, to delivering more engaging brand experiences and campaign success.
Our Tech.
Our Solutions
Challenges that we solve.
Some of our clients.
Why KINESSO?