This website uses cookies and similar technologies to understand how you use our website and to create a better experience for you. To learn more about the technologies used and your choices, please read our Cookie Notice. You may adjust your cookie settings at any time through our cookie preferences tool.
I am new to PR after a background in social media. My degree is in a completely unrelated subject, Urban Planning, but I found an interest in marketing and haven’t looked back since. The digital world is always changing and there are always new things to learn. There is never a dull day.
8:00am: It’s Thursday, which means it's an anchor day for our team! I get to the office for 8am as I am an early bird and like to get in early to hop onto tasks before the rest of the team get in. I head over to the kitchen to grab a hot chocolate (not a coffee drinker) and a bagel, whilst saying morning to our lovely office manager.
8:10am: I boot up my laptop and check my emails, usually news updates and key advances in PR and social media trends. I also check any messages on Teams where we all check in and say morning! Every morning the PR team check different news outlets as we have a ‘newsroom’ where we all send in an article we have read that morning to discuss what we liked or disliked and how we could keep ideas and journalists in mind for campaigns we’re working on.
9:00am: I check my calendar to make a note of any upcoming meetings, which allows me to effectively plan my day. I make notes of what clients I will be working on and what I need to do for each of them.
9:15am: The PR team head to a booth in the kitchen for our newsroom. We take turns to give an overview of the article we shared, and we all discuss the key thing we liked and what could have been done better. This helps us when we are planning our own campaigns, in ideations and when we write press releases, so we can write to appeal to different outlet types.
9:30am: I check my workload again and get my notes ready for my first internal WIP for the pharmaceutical brand I work on.
10:00am: It is time for the weekly wave! This weekly call consists of hundreds of colleagues across KINESSO UK&I. We welcome new starters at the company and they each tell us where they are joining from, what role they will be doing and a fun fact about themselves. Shout-outs are given, and we congratulate each other, and finally we showcase work we have done in the business for a client that we are proud of. It’s great as we get to see what work is being produced and from a team we may not directly work alongside.
10:30am: I have an internal PR WIP for one of our brands. This is an opportunity for the account team to discuss what we have done in the past week and what the next steps are for the coming week. We highlight what has worked well or not so well so we can solve this as a team and that allows us to get cracking with more work.
11:00am: I am working on a new campaign for our interiors client and need to do some research into similar campaigns. From the research we can then work out the best angle to use for our release, and what kinds of questions would be best to ask in the survey we are planning. I can also use tools to find journalists who are talking about the topic to help build a media list for us to contact.
12:00pm: Lunch time! We are lucky to get free lunch on office days, which we all love as it saves time thinking about what to bring in. We usually order our food from a local small business we love – an Italian sandwich and pasta place, or a Japanese restaurant. Both are delicious, so it is always hard to choose!
1:00pm: Back to work, and I need to get cracking with some citation monitoring and contacting. Using link reclamation, I look for opportunities where one of the clients I work on are mentioned, to ask the publishing site the possibility to link to the product/brand. This enables any readers to gain a better understanding of the brand or read further information through onsite content.
1:30pm: The SEO team have prepared a refresher for the PR team to give us an update on changes within the search space. This is an amazing opportunity to ask our SEO specialists questions specific to PR and how any SEO changes may affect the work we do. From this we could then adapt how we produce work or how we approach ideations to keep in mind how we can improve our clients’ ranking.
2:15pm: It’s ideation time! We have regular ideation sessions where we come together as a team and throw around some ideas for creative campaigns we can build out for a client. We can join in on some clients we don’t usually work on to bring new ideas. No idea is too crazy at this stage. We end the session by everyone talking through their top ideas to discuss them further.
3:00pm: I have a 1-2-1 with my line manager each week. This 30min slot is a check in to see how I am doing. I share how I feel my past week has been and if there are any pinch points I might have. My manager will also give me any feedback on the week and resolve any queries I may have.
3:30pm: Every day I share a daily mood board into the PR channel. This consists of nine photos of a random celebrity with different moods. It is a way for the team to share how they are feeling. We all take part as it is a fun, easy way to check in on everyone.
3:40pm: I hop back into client work and prepare outreach we will be doing next week. This includes writing a draft for the outreach email to go out with a press release. I look at each journalist we want to share our release with and tailor my outreach email to be personal and discuss what they have previously covered and how this press release may be of interest to them.
4:15pm: I look at my calendar for the next day. On Fridays I rarely have any meetings – this allows me to work through the day uninterrupted and finalise any work before the week ahead. I fill in my timesheet throughout the day, so before I log off, I add the final few hours of work. I check my emails and make sure I have shared any relevant work with my team.
4:30pm: Home time!