Our Strategy
Rigorous approach to media planning.
Performance Planning transforms your strategy into a targeted, effective media plan. We allocate budget intelligently across markets, channels, platforms, and products to maximise impact against core KPIs. Continuous, data-led optimisation and experimentation ensure ongoing improvement and sustained performance growth.
Audience Insights
Opportunity and gap analysis
Campaign KPI's
Industry benchmarks
Historical plans and performance
Agency experience
Best practice
Opportunity and gap analysis
Campaign KPI's
Industry benchmarks
Historical plans and performance
Agency experience
Best practice
Prioritise channels and tactics based on ability to hit KPI's
Plan based on efficiency and response curves
Factor in local market nuances
Plan based on efficiency and response curves
Factor in local market nuances
Craft specialists build plans
Metrics and KPI benchmarks set
Channel/tactic/partner selection
Metrics and KPI benchmarks set
Channel/tactic/partner selection
Data-driven, flexible approach to budget allocation.
Audience Insight:
Usage and behaviours by audience inform channel choices
Budget Optimisation:
Response curves and historical data inform allocation across markets, channels and seasonality.
Tech-driven:
AI Algorithms enable data analysis and re-allocation of budget
Experimentation:
Systematic Approach built to drive business growth
Our Tech.
BUDGET OPTIMISER
Enable in-flight optimisation through channel impact insights
EXPERIMENTATION LAB
Scenario plan the uplift of various experiments
OESP PLANNER
Allocate budgets based on response curves
DASHBOARDING
Drives fast and effective decision-making
Our Solutions
Challenges that we solve.
BREAK DOWN CHANNEL SILOS
CROSS-MARKET PLANNING
TIMELY OPTIMISATION
SYSTEMATIC EXPERIMENTATION
Our Clients.
Why KINESSO?
AI–POWERED
£6BN GLOBAL BILLINGS
PERFORMANCE MARKETING AGENCY OF THE YEAR