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Our Strategy
Extracting maximum value from client-provided data.
Many clients have customer data they are under-utilising, especially in support of their paid media ambitions. Usually there are very good reasons for this lack of usage – privacy concerns, incomplete data, scale issues, access to the media ecosystem… often it’s difficult for clients to know where to start!
We solve these challenges for clients – by understanding, designing and activating relevant audience segments grounded in their customer data.
Compliant cookieless customer connectivity.
To unlock the value of client-provided data, we onboard that data to our unique Kinesso and Acxiom audience platform (KAS UK). One onboarded we can:
Segment and profile customers to provide new knowledge
Model and scale customers against our own data to find lookalike prospects
Reach customers and prospects across addressable media platforms
Our Tech.
IDENTITY GRAPH
Supporting the matching and connectivity of client-provided data
ANALYTICS SUITE
Providing the means to segment, profile, model
SECURE CLOUD ENVIRONMENT
Ensuring the security and compliant processing of data
Our Solutions
Challenges that we solve.
KNOW YOUR CUSTOMERS BETTER
FIND FRESH PROSPECTS
REACH RELEVANT AUDIENCES
Client Results.
5-figure saving (through subscriber discount insight)
12% increase in conversions
Why KINESSO?
UNRIVALLED PROPRIETARY DATA
MARKET-LEADING AUDIENCE ANALYTICS
UNIQUE MEDIA INTEGRATIONS