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Our Strategy
Reducing friction from the customer journey.
Media is becoming more expensive, automated and AI led. There are significant opportunities to elevate the creative, customer experience and overall media journey. We have developed an experience practice to integrate customer experience into media planning and strategy. Research from companies like BCG, Accenture and Forrester show that business that build website and experience capabilities into media, see significant incremental returns.
Assessment across four key pillars.
Detailed assessment covering 50+ key experience criteria in media
Maturity assessment, with bespoke roadmap developed
Consultative support throughout the delivery
Unique support provide by advertising partners (such as Google) to incorporate into JBP planning
Our Tech.
XMO
Exp auditing framework for media teams.
Performance Optimised Pages
Dedicated landing pages for media teams.
Google Funded Projects
Partner program to bring pilots to clients.
Our Solutions
Challenges that we solve.
INCREMENTAL MEDIA RETURN
IMPROVED CX IN MEDIA
IMPROVED EFFICIENCY
REDUCED COOKIE RELIANCE
Client Results.
£500K
Incremental PPC revenue
85%
Social CPA reduction
14%
Conversion rate improvement
Why KINESSO?
DEVELOPED WITH GOOGLE
BIGGEST GROWTH LEVER AVAILABLE