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Our Strategy
Our tool to reach precise geo-targeted audiences.
The addressable geo solution (TESSELATE) is our in-house platform for building addressable cookieless campaigns. It uses location data such as postal and area codes to breakdown regional audiences on a granular level, allowing for precise, scalable and measurable geo-targeted campaigns.
An approach that delivers granularity at scale.
Person-based targeting is created from our rich database encompassing various 3rd party and client-supplied datasets.
Geo-tiles (e.g. relevant postcodes) are created for these targeting definition, and our Decision Engine weights and recommends geos accordingly.
Our DCO Engine uses the output to deliver custom creatives for each geo-tile. We can now activate!
We can then report performance data to gauge campaign efficacy.
Our Tech.
ANALYTICS SUITE
Providing the means to create, segment, profile.
DCO ENGINE
Delivering custom, tailored, relevant creative combinations.
GEO ACTIVATION SUITE
Powering custom uploads and activation customisation at scale.
Our Solutions
Challenges that we solve.
HIGHLY RELEVANT AUDIENCES
SCALABLE ACROSS PLATFORMS
COMPATIBLE WITH ALL MEDIA
FUTURE-PROOF
Client Results.
15%+ reduction in CPM (DOOH)
Net-new capability and scale efficiency for £5m spend
Why KINESSO?
RICH, ALL-ENCOMPASSING DATASETS
STANDARDISED CROSS-CHANNEL REACH
PRECISE & GRANULAR AUDIENCES