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Our Strategy
Rigorous approach to media planning.
Performance Planning translates the Performance strategy into an efficient and effective media plan. Allocating budget across markets, channels, platforms and products to drive your business KPI. Optimisation and experimentation is timely and data-driven to drive continual improvement.
Data-driven, flexible approach to budget allocation.
Audience Insight:
usage and behaviours by audience inform channel choices
Budget Optimisation:
Response curves and historical data inform allocation across markets, channels and seasonality.
Tech-driven:
AI Algorithms enable data analysis and re-allocation of budget
Experimentation:
Systematic Approach built to drive business growth
Our Tech.
BUDGET OPTIMISER
Leverage MMM, online and offline sales data for in-flight optimisation
EXPERIMENTATION LAB
Scenario plan the uplift of various experiments
OESP PLANNER
Allocate budgets based on response curves
DASHBOARDING
Drives fast and effective decision-making
Our Solutions
Challenges that we solve.
BREAK DOWN CHANNEL SILOS
CROSS-MARKET PLANNING
TIMELY OPTIMISATION
SYSTEMATIC EXPERIMENTATION
Client Results.
+22% digital revenue
-23% ROAS
+200% approval rate
+64% sales
Why KINESSO?
AI–POWERED
£6BN GLOBAL BILLINGS
PERFORMANCE MARKETING AGENCY OF THE YEAR