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Our Strategy
Audience-led media buying.
Addressable Media encompasses Programmatic buying technology to buy media that reaches users across a range of digital touchpoints and channel, including websites, YouTube, TV, Audio and Outdoor. This results in more relevant advertising to build stronger connections with customers.
We work with a range of tech platforms, media owners, data providers and creative delivery services to reach customers effectively and efficiently.
Enhancing "off the shelf" solutions with our expertise.
Using centralised audience tools in MIE and through KAS to target audiences effectively, regardless of platform
Experimentation at the core of planning and buying working with curated partners and building our own solutions
Using 1PD and audience insights to deliver effective media plans
Highest standards of media and data quality
Our Tech.
INTELLIGENT BIDDER
Cross platform custom algorithm to optimise bids at impression level
INVENTORY INTELLIGENCE
Build bespoke inclusion lists based on your goals
A.R.C
Proprietary algorithm to optimise towards cost-effective attention
Our Solutions
Challenges that we solve.
OMNICHANNEL AUDIENCE REACH
FULL-FUNNEL ACTIVATION
PERSONALISED CREATIVE
CONTROL OVER MEDIA
Client Results.
+28% ROAS
+294% ROAS
+233% CTR
Why KINESSO?
FUTURE-FIT INNOVATION
BEYOND TECH-AGNOSTIC
PEOPLE, NOT PROXIES
TECH-POWERED PROCESSES