RESEARCH & INSIGHTS TO INFORM PERFORMANCE MARKETING DECISIONS.
Digital Intelligence utilises a mix of proprietary tech, data sources & analysis, to investigate key aspects of a brand’s performance marketing context & proficiency against competitors. The insights generated explore audience behaviours, the macro landscape & benchmarked performance; highlighting opportunities & threats from which data driven strategies can be developed.
OUR 360 APPROACH TO DIGITAL INTELLIGENCE:.
Audience
Providing an understanding of who audiences are, what they want & need, & how they behave in digital channels
Channel
Detailed audits of benchmarked performance proficiency, compared against demand/trends, in each digital channel, discipline & craft
Category
Investigating the macro factors affecting a brand and its market
Brand
Understanding how your brand is perceived and benchmarking brand health
75+ TOOLS/DATA SOURCES | DIGITAL/PERFORMACE CENTRIC INSGHTS | DATA-DRIVEN DECISIONING.
