Our Strategy

Delivering Growth Through Market-Leading Audience Services.

Marketers looking to conduct effective, efficient, targeted campaigns for their brands typically face a range of challenges. These can include navigating available data sources; leveraging first-party data in a privacy-safe manner; overcoming discontinuities between planning and buying audiences; distributing and orchestrating custom audience segments across multiple media platforms.

KINESSO offers market-leading audience identity, insight and addressability services. Backed by Acxiom, we manage and mobilise deep datasets that enable us to access unrivalled intelligence about consumers – and to put that intelligence to work to boost client outcomes.

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A unified platform that unleashes our unique Audience Data.

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The KINESSO Audience Solution (KAS) is our proprietary audience data platform, underpinned by the KINESSO ID and KINESSO/Acxiom’s unique data assets. Via a Console UI that sits on every planner’s desktop, users can achieve their data-driven audience marketing ambitions.

Our Tech.

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IDENTITY GRAPH
Supporting the matching and connectivity of client-provided data
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ANALYTICS SUITE
Providing the means to segment, profile, model
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AUDIENCE CONSOLE
The one-stop no-code UI for audience discovery

Our Solutions

Challenges that we solve.

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FIRST-PARTY DATA ENABLEMENT
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AUDIENCE DATA STRATEGY & DESIGN
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SEGMENTATION & MODELLING
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INSIGHT & CONSUMER JOURNEYS
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CAMPAIGN ACTIVATION

Client Results.

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+136% increase in sales ROI
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13x higher VCR

Why KINESSO?

BEST-IN-CLASS DATA
Backed by Acxiom, the data experts
BEST-IN-CLASS TECH
We harness analytics and modelling from the audience experts
BEST-IN-CLASS CONNECTIVITY
We reach consumers across media destinations
END-TO-END MARKETING PLATFORM
Audience services integrated into holistic planning and campaign suite, InterACT

Want to get Started?

Contact us now to talk about how we can unlock your performance.

Get In Touch