Our Strategy
Building trust to drive SEO performance.
Digital PR is an effective tool to not only drive brand awareness but it also plays a key role in boosting search visibility for your brand website.
By getting our clients talked about in digital media, we secure those all-important brand mentions and hyperlinks that work in tandem with onsite technicals and optimised content to reach those SERP top spots.
And with AI Overviews taking more SERP real-estate, it’s more important than ever to get your brand out there. We achieve this through a strategic mix of go-big campaigns and tactical executions, using our expertise in journalism, PR, creative design, and social media to deliver results that make a difference.
Data-driven digital PR.
Data is at the heart of our digital PR strategies. We bring together search insights, cultural trends, audience profiles, and competitor audit data to inform our approach. It’s not enough to create great digital PR content – it needs to get right to the heart of your customers.
If we can't find the right tools, we build them. Take for example our Vantage roadmap that uses machine-learning to identify competitor link patterns and understand the best media categories to fight our SEO battles.
We use the PR tactics that are right for your brand. From multi-faceted splash campaigns to reacting to the news agenda and reclaiming links. We think beyond the big, shiny ideas to action results.
Our Approach.
Mine: Brand Insights and Vantage Audit
- Everything begins with data. Combining audience insights, keyword analysis, and competitor profiles, we form an open brief that our expert teams can turn into tactics.
Make: Creative Ideation and Collaboration
- Then comes the fun part. Teams from a range of disciplines come together to ideate approaches and concepts, from interactive web apps to B2B reports. After that comes prototyping and client collaboration. We work with any internal communications or PR agencies to get the best results for our clients.
Manage: Activation and Evaluation
- We pitch to our little black book of journalists and content creators, from national media to hyper-specific category sites. For clients with existing media relationships we create swim lanes to collaborate effectively and deliver exceptional performance.
Our Tech.
Our Solutions
Challenges that we solve.
Client Results.
Why KINESSO?