KINESSO POV: The European Accessibility Act

As of June 28, 2025, the European Accessibility Act (EAA) is live. Digital products and services across the EU must now meet WCAG 2.1 Level AA standards. If your website, app, or platform isn’t compliant, the time to act is now.

Our new guide by Emilie Cavaillero, KINESSO UK&I's Performance Strategy Director, explains what the EAA requires and how leading brands are using accessibility to improve performance, not just meet regulations.

Inside, you’ll find:

• What the law covers and who it applies to
• The four core principals of accessible design (POUR)
• How accessibility improves SEO, UX and conversions
• Who non-compliance could cost your business

Accessibility isn’t just a legal obligation - it’s a business opportunity. A recent study found 73% of sites that improved accessibility saw traffic gains.

Download the guide to learn how to:

Ensure your digital experiences meet EAA standards

Avoid fines and reputation risks

Build more inclusive, high-performing platforms

Whether you manage a website, app, or e-commerce experience, this guide helps you stay compliant and competitive.

Get the full report here.