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The MAdTech ecosystem is constantly shifting and evolving. AI, automation, and retail media expansion are redefining the media landscape as we know it. But with every marketer tapping into the same algorithms, the real challenge lies in finding a competitive edge: making the best strategic choices across the consumer journey to drive real sustainable business growth.
To meet these changing needs, IPG Mediabrands had one single global ambition - to harness technology and innovation as catalysts for transforming the industry and propelling our clients to even greater success. That vision led to a bold, strategic move - bringing together the best in talent, expertise and tech: the global consolidation of performance specialists Reprise, its addressable media arm Matterkind, and the data and tech expertise of Kinesso into the powerhouse entity, KINESSO.
By integrating the cornerstones of performance marketing, data, and tech, we’ve built a seamless, client-centric approach rooted in deep digital expertise across 30+ specialist crafts spanning Experience, Content, Media, and Data & Tech.
Since our launch in September 2023, we’ve been busy working hard for our swoon-worthy roster of clients - proving our worth by redefining what performance marketing can achieve by delivering market-leading innovation to generate industry leading results.
And that hard work has been paying off with three Agency of the Year titles in just 18 months - including Performance Marketing World's Agency of the year and Performance Marketing's Best Performance Marketing Agency. Now, we’re pleased as punch to share we’ve been shortlisted for Best Performance Marketing Agency of the Year at Campaign UK’s prestigious Agency of the Year Awards.
This recognition reflects our ongoing commitment to digital transformation and performance excellence for our clients, our status for being a new biz magnet for brands looking to supercharge their growth, and our dedication to an inclusive, equitable workplace for all.
We’ll be celebrating alongside an incredible group of agencies and individuals when the winners are announced on 27 March - and we’ll be keeping our fingers crossed for taking home the gold!
You can read more about the Campaign Agency of the Year awards and the full shortlists here.