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The Implications of the Latest Third-Party Cookie Changes for Marketers
As the cookieless saga rumbles on, what are the next steps for marketers looking to maintain ad performance without third-party cookies?
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Google Marketing Live 2024: A Round Up
KINESSO UK&I's Craft Lead for Search, Biddable Media, Tom Clough, attended Google Marketing Live 2024 and delivers all the key updates you need to know.
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Goal-Orientation Can Help Marketers Get More from Google Performance Max
Discover how a goal-oriented approach and AI-powered automation can unlock the full potential of Google Performance Max for your marketing campaigns.
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What Google’s Big AI Announcements May Mean For Brands and Search Marketers
Google's new AI-powered search demonstrates advanced query understanding, representing significant shifts in search results that will impact SEO strategies.
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