Google Marketing Live 2024: A Round Up

Google Marketing Live 2024: A Round Up

KINESSO UK&I's Craft Lead for Search, Biddable Media, Tom Clough, attended Google Marketing Live 2024 and delivers all the key updates you need to know.

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KINESSO UK&I supports the IAB Gold Standard

KINESSO UK&I supports the IAB Gold Standard

KINESSO UK&I successfully renews its Internet Advertising Bureau’s (IAB) Gold Standard certification.

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Augmented Reality, the Force Multiplier to our marketing?

Augmented Reality, the Force Multiplier to our marketing?

In this blog, we look at he future of AR in digital advertising, addressing key issues like measurement and fragmentation to boost AR adoption and fully realise its potential.

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Finding a durable source of truth with real-time econometrics

Finding a durable source of truth with real-time econometrics

In performance marketing, there is a mantra that says if you can’t measure it, you can’t improve it. But how do we then prove something that is becoming increasingly hard to measure?

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