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Cannes-ider Yourselves Informed: Innovation from the Croisette
If you missed Cannes, its headline announcements and what KINESSO got up to on the Croisette, we’ve pulled together a handy overview of the essential news and activities from 2024's event.
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Perfecting the Balance Between AI and Human Intelligence
As AI continues to influence more aspects of advertising and performance marketing, Geoff Copps asks how AI and human operators can most effectively collaborate.
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Google Marketing Live 2024: A Round Up
KINESSO UK&I's Craft Lead for Search, Biddable Media, Tom Clough, attended Google Marketing Live 2024 and delivers all the key updates you need to know.
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Do Human Content Creators Really Still Matter in the Age of AI?
Read how AI remains essential for authentic, engaging content that resonates and drives conversions effectively for content creators.
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Where Should – and Where Shouldn’t – AI and ChatGPT Play a Role in Your SEO Strategy?
Discover when to use AI for your SEO strategy while understanding its limitations and enhancements for efficiency, scalability and performance.
Read full article (Where Should – and Where Shouldn’t – AI and ChatGPT Play a Role in Your SEO Strategy?)