What Is the Future of Ad Verification in 2025?

What Is the Future of Ad Verification in 2025?

AI is transforming ad verification from safety to smarter, more effective media buying, with key insights from IAS Beyond 2025 and DoubleVerify Impact 2025.

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AI and Search Advertising: An Impending Paradigm Shift

AI and Search Advertising: An Impending Paradigm Shift

Search is evolving with AI that anticipates needs, offering personalised experiences and new opportunities for advertisers and users alike.

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How IAB Tech Lab's Updates Shape Video Advertising

How IAB Tech Lab's Updates Shape Video Advertising

Stay ahead in digital advertising with IAB Tech Lab’s latest updates to boost transparency, trust and efficiency in video ads.

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MAD//UpNorth 2025: Key Takeaways from KINESSO

MAD//UpNorth 2025: Key Takeaways from KINESSO

KINESSO recently attended the first ever MAD//UpNorth event in Manchester. Discover some of our highlights and key insights from across the two days.

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Apple Intelligence: What's Next for Marketers in 2025?

Apple Intelligence: What's Next for Marketers in 2025?

Apple Intelligence in iOS 18 is redefining email marketing with AI-driven summaries, smart categorisation, and tools that enhance user control - here’s what’s next for marketers in 2025.

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