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Cannes-ider yourselves informed: Innovation from the Croisette
If you missed Cannes, its headline announcements and what KINESSO got up to on the Croisette, we’ve pulled together a handy overview of the essential news and activities from 2024's event.
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Perfecting the balance between AI and Human Intelligence
As AI continues to influence more aspects of advertising and performance marketing, Geoff Copps asks how AI and human operators can most effectively collaborate.
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Finding a durable source of truth with real-time econometrics
In performance marketing, there is a mantra that says if you can’t measure it, you can’t improve it. But how do we then prove something that is becoming increasingly hard to measure?
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