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Every search represents a real person actively seeking answers - each one is an opportunity to engage, convert, and create loyal customers.
As consumer shopping habits evolve, one constant remains: the rising trend of online searches and purchases. Adapting your search strategy to meet these changing behaviours at every stage of the customer journey - from discovery to post-purchase - is key to driving conversions.
With peak retail season approaching, including Black Friday, Cyber Monday, and the Christmas holidays, now is the perfect time to sharpen your search campaigns. KINESSO’s comprehensive Search Intelligence audit equips you with essential audience insights and competitor analysis to elevate your strategy and boost your business performance.
Key Benefits of KINESSO's Search Intelligence Audit:
Understanding Your Audience’s Needs - Our audit delivers a detailed keyword map, highlighting the terms your audience searches for at every step of their journey. Did you know that 70% of online shoppers research products on search engines before buying?
Sizing Up Your Search Opportunity - We quantify the search demand around your keywords, estimating how much traffic an optimised strategy can drive to your site. Last year, optimised search campaigns saw up to 18% higher conversions during peak shopping periods.
Benchmarking Your Search Performance Against Competitors - Our audit shows how much of the search market you’re capturing, benchmarking your performance in both paid and organic search against your key competitors. Brands using competitive benchmarking captured up to 40% more search-driven traffic last season.
Actionable Strategies for Boosting Search Performance - Our experts provide clear recommendations to help you maximise your search impact. For instance, KINESSO recently helped a major UK retailer achieve a 25% increase in organic traffic and a 20% boost in holiday sales through tailored search insights.
Download our research now: Search Intelligence - Kinesso Deck and start 2025 with a clear, data-driven view of your search performance.
Contact us today to book your audit now and fine-tune your strategy.