MAD//UpNorth 2025: Key Takeaways from KINESSO

MAD//UpNorth 2025: Key Takeaways from KINESSO

KINESSO recently attended the first ever MAD//UpNorth event in Manchester. Discover some of our highlights and key insights from across the two days.

Read full article (MAD//UpNorth 2025: Key Takeaways from KINESSO)
Tech Ownership Meets Agency Expertise in Performance Marketing

Tech Ownership Meets Agency Expertise in Performance Marketing

Maximise marketing impact through a hybrid approach that combines in-house tech ownership and expert agency support for enhanced performance and control.

Read full article (Tech Ownership Meets Agency Expertise in Performance Marketing)
Apple Intelligence: What's Next for Marketers in 2025?

Apple Intelligence: What's Next for Marketers in 2025?

Apple Intelligence in iOS 18 is redefining email marketing with AI-driven summaries, smart categorisation, and tools that enhance user control - here’s what’s next for marketers in 2025.

Read full article (Apple Intelligence: What's Next for Marketers in 2025?)
Looking into AdLand's Crystal Ball for 2025

Looking into AdLand's Crystal Ball for 2025

KINESSO UK&I’s experts across Experience, Content, Media and Tech predict key trends likely to shape advertising and marketing in 2025.

Read full article (Looking into AdLand's Crystal Ball for 2025)
Carts, Cookies & Convergence: KINESSO’s Reimagined Event

Carts, Cookies & Convergence: KINESSO’s Reimagined Event

This year’s KINESSO Reimagined event focused on retail media, cookieless strategies and AI-driven solutions as data ecosystems and media convergence shape the future of AdTech.

Read full article (Carts, Cookies & Convergence: KINESSO’s Reimagined Event)