Cannes Interview with Chloe Hawking: Tying Creativity and Brand Suitability for Clients
KINESSO UK&I CEO Chloe Hawking discusses brand suitability with Brand Safety Summit’s Rob Rasko, highlighting agency practices for their clients.
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KINESSO Leaders Take Centre Stage at ATS London
ATS London featured industry leaders discussing digital advertising strategies, with KINESSO highlighting keynotes and panels with global insights.
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Everything You Need to Know About Google’s GA4 and Universal Analytics Changes
From Universal Analytics to the benefits of migrating to GA4, this blog has everything you need to know about the newest version of Google Analytics.
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Goal-Orientation Can Help Marketers Get More from Google Performance Max
Discover how a goal-oriented approach and AI-powered automation can unlock the full potential of Google Performance Max for your marketing campaigns.
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Finding a durable source of truth with real-time econometrics
In performance marketing, there is a mantra that says if you can’t measure it, you can’t improve it. But how do we then prove something that is becoming increasingly hard to measure?
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